SEO and Digital Marketing
Golden Lion Services is a design and development minded consulting agency. While we made our name creating websites and user experience design for some of the most loved brands, that’s only a part of the picture.
We take a client-focused approach toward partnering with brands to assess their business, their needs, and their audience. For some, a clean, modern website is the primary objective, but for others, there is the need for a holistic approach that encompasses content, branding and a multi-channel approach to brand and business development.
A comprehensive digital marketing strategy allows you to capture, engage, and convert your target audience in real-time. Our marketing specialists work with you to define and achieve your business objectives with cutting-edge strategies across multiple channels. We develop a digital marketing strategy with 4 main ingredients: the right message, to the right people, on the right platform and of course, at the right time.
We take a 360 digital approach to marketing that starts with research and planning and continues with on-going optimizations and insights to maximize your ROI.
Digital Marketing Process:
- Content Marketing
- Email Marketing
- Search Engine Marketing
- Search Engine Optimization
- Social media Marketing
Content marketing is a great way to get prospective customers, brand aficionados or other businesses interested in your product or service.
With the right SEO, relevant content and a strong distribution strategy, your content can lead your inbound marketing and connect you to the people most interested in your brand.
Your story is everything. Every piece of content we develop for clients helps toward building a consistent narrative that can be carried across their websites, social channels and PR initiatives. Whether it’s long-form marketing content, short-form brand copy, or an animated explainer video, we build it in-house in our content studio.
A strong content marketing strategy isn’t built overnight. That’s why, in the early stages of your content marketing engagement, we spend time understanding who your target market is, what their biggest pain points are and how we can deliver content to address them. From extensive keyword research to competitor analysis, we ensure that your content, from E-books to articles, is relevant, relatable, and above all else, a resource that can drive leads.
A hyper-personalized email marketing strategy catches consumers at every stage of the funnel.
Our lifecycle marketing processes use careful audience segmentation. This means that users receive only the most relevant and targeted information. It allows you to move leads and consumers further down your engagement process while leaving them happy and interested.
There’s a lot that goes into a strong email: relevant copy and messaging, strategic design, etc. But before we can even start thinking about the “pretty stuff,” a thoughtful strategy has to be put together. The first step in a strategic email campaign is identifying all of the different scenarios that consumers could enter. To do that, you need to know your audience inside and out.
We develop strategic form-fills so that when you capture users’ information, you have everything you need to segment the audience. Then, we finalize your business goals and objectives, determining which action we want the audience to take. Only then do we start production, structuring emails to reflect your goals and engage your audience. We also develop targeted landing pages, so that when users click through the email they’re brought to highly focused content.
We believe data tells the best story. We use A/B testing to methodically determine which messages resonate the most with your audience. We also track and use analytics tools to continually optimize the strategy. Through this, we gain a strong understanding of user behavior, which allows us to refine the algorithms that support the campaign. We find the best time, frequency, and content to send to your audience, strengthening your campaigns and improving your results.
Search Engine Marketing
Search Engine Marketing is one of the fastest ways to grow your business in an increasingly competitive market.
SEM is all about intent, so whether your target audience is looking to make a purchase or learn more about your business, showing them the right ad, at the right time will drive qualified traffic to your website and increase the opportunity for conversions.
A strategic search engine marketing strategy helps to market your services to qualified ‘hand raisers’ who are searching for your product or service directly on the web. Big Drop will work with you to better understand your business while creating a comprehensive, efficient SEM strategy to drive qualified leads.
Plus, we handle every account with TLC. Our team constantly monitors and optimizes your account to ensure it is operating as efficiently as possible. And, because SEM is all about the data, we present all of our data findings in a creative, digestible way.
Whether you’re a small business or Fortune 500 company, Golden Lion Services can help you across paid search, display, video & more.
Search Engine Marketing
We develop SEO content strategies for people first, search engines second.
Showing up in the top positions on organic search is one of the most important elements of a successful, 360 marketing strategy. Whether it’s perfecting our standard SEO practice, or adapting our strategy to follow emerging trends like voice search, we are able to provide you with a data-driven, all-encompassing SEO strategy. By ensuring content & technical SEO are strategized in tandem, we provide dedicated SEO work for peak organic performance.
A strong SEO strategy is the best way to appear at the top of the search engine results page. The more search visibility you have, the more qualified traffic you can send to your website. At Big Drop, we work to connect business, brands and partners with the people who are interested in them
Our SEO strategy combines on-site optimizations and off-site initiatives, all in accordance with Google and other search engines’ best practices. We take the guesswork out of SEO and rely on our tried and tested methods to generate a return on your marketing investment.
Social Media Marketing
Social media is the best way to engage with the people who mean the most to your business: your customers.
With the ability to join conversations or cultural events as they’re happening, social mediamarketing is one of the most powerful tools your brand can utilize to connect with your core audience and expand your online presence.
At Golden Lion Services, we work with brands and businesses across, owned, earned and paid media to create dynamic campaigns that speak to the perfect people, on the perfect platform, at the perfect time. Our social media services include community management, social listening, large-scale campaign implementations, and micro/macro influencer integrations. We partner with B2B and B2C companies alike to raise brand awareness, increase brand consideration and drive qualified leads that enable conversions and new business.
We combine audience insights and data, the creative touch of our in-house digital branders, and strategic, targeted messaging to grow, represent and propel your brand on social media, the right way.Click to GET A QUOTE